In the rush to implement inbound marketing strategies within a business, the importance of content writing often gets lost in the shuffle. This is a serious mistake that can ultimately doom inbound marketing to failure.
Those responsible for inbound marketing processes must be especially vigilant in matters concerning content quality. The potential for problems is often increased when business writing is outsourced to a “low bidder” from a crowdsourcing website.
Customers seeking educational content have high expectations — is it reasonable to expect that a low-bidder mentality will meet and exceed these expectations? In particular, inbound marketing content like press releases, extended articles, white papers and case studies deserves the high-quality treatment that might require selecting a high bidder instead of the lowest bidder. Your potential customers will form long-lasting first impressions based on your content — what will they find?
